Flipkart launches Flyte for music

28 Feb,2012

By A Correspondent


Flipkart.com has launched Flyte, its digital music store which marks the e-commerce player’s foray into the emerging digital content market. This store will allow users to download music in the form of individual songs or entire albums from a collection that is backed by leading Indian and international music companies.


Flyte promises the Indian consumers:

  • Country’s most comprehensive online music collection of over a million tracks from 150,000 unique albums.


  • Mp3-format music downloads that can be played back on any digital media device (mobile phones, PCs, tablets, car stereos and others).


  • CD-quality music (320 kbps) available for 99 per cent of the music catalog – a first inIndia.


  • “DRM-free” music which means that users can freely transfer their music from one device to another very easily


  • Downloading the same file 3 more times after the initial download – at no extra cost, to make it even more convenient for users to sync their entire Flyte music library across their multiple digital devices


  • Single songs prices starting at Rs6 and albums start at as little as Rs25.


  • All standard payment options such as credit / debit card, internet banking, gift vouchers and the Flipkart Wallet will be available for purchases made on Flyte.


Speaking about the launch of Flyte, co-founder and CEO, Flipkart, Sachin Bansal said: “We had maintained that making digital content available was one of our focus areas and this launch marks our first step in that direction. An online music store made sense, given the wide appeal this category enjoys in the country. Needless to say, all the features that delight Flipkart customers – selection, convenience and customer service will also be intrinsic to Flyte.”


Sameer Nigam, VP, Digital at Flipkart added: “With Flyte, consumers inIndiawill now be able to download a wide range of music legally, and at an extremely reasonable price. We hope that such a move will help curb piracy and go a long way in supporting original music and its creators. With music available across 55 languages and 700 genres and sub-genres – this is a service that should appeal to all age groups and music lovers”.


Till date there have been few, if any, platforms available in the country for legal music downloads and this has contributed to rampant piracy. With Flyte, legal music will become available and affordable to everyone inIndiawith Internet access – at the click of a button.


Flipkart.com,India’s largest e-commerce player for physical goods, started with books in 2007 and entered the consumer electronics category with the launch of mobiles in Sep 2010. Since then it has grown rapidly with the introduction of innovative features like COD, 30 day replacement guarantee and its own delivery network. Today the portfolio ranges across 11 categories. The site ranks among top 30 in the country (as per Alexa rankings) and gets 12 million+ visits every month.


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