DraftFCB Ulka’s Cogito Consulting & Asterii Analytics Release India 2061 Report

29 Feb,2012

By A Correspondent


Cogito Consulting and Asterii Analytics present a fitting finale to the Draftfcb Ulka Group’s 50 Year Celebration, with a projection of whatIndiacould be when the Group celebrates its centenary. After digesting reports from over 150 sources, more than 1000 pages of data, talking to experts, economists, academics, a concise form was put in public domain on February 29.


Coming from the context and belief that brands have a potential for immortality and last well beyond brand managers and sometimes even companies and owners, it may be necessary to plan for brands well beyond just the next 3-5 years.  The supplement highlights some important scenarios that will help build brands for not just the next few years, but well into the next 50.


Some key aspects of the report on ‘India 2061’.

  • From a pre-dominant rural population today urbanization will lead to rural population constituting to about 43 per cent of the total population.
  • Average life expectancy to go up to 79 years and number of senior citizens to grow from 8per cent  to about 24 per cent  of the population.
  • Within the next 10 years, literacy levels are projected to jump to 95 per cent  with almost complete literacy achieved by about 2030.
  • Internet penetration will touch 92.7 per cent  with over 1592 million users.
  • Per capita income will be up to Rs11,63,000 from the current Rs. 37,000.
  • There will be an estimated 319 million four-wheelers and 573 million two-wheelers making a total of 900 million vehicles on the Indian roads.
  • Number of air travellers will double every decade andtouch 860 million in 2061.
  • Televisions are expected to achieve a 97 per cent  penetration with over 50 per cent  homes boasting of multiple TV sets.
  • Ad spends are expected to grow to Rs33 trillion by 2061 and contribute a wholesome 1.5 per cent  of the GDP.
  • The movie industry acrossIndiawill produce about 2234 films in 2061 i.e. more than all the Hindi movies produced between 1961 and 1991 in India.



The knowledge piece has been released in a leading publication and is available on www.cogitoconsulting.com


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