Debrief: Vodafone’s pug returns. And shines.

28 Feb,2012

By Anil Thakraney


Ah, the cute pug makes a comeback for Vodafone. This time it’s being used to communicate instant connectivity. I had been wondering where the animal had disappeared to; there’s little doubt it makes Vodafone commercials that much more charming to watch.


In the new TVC, a young lad (is he old enough to be flirting?) eyes a young gal in a park, and she seems to be giving him the glad eye as well (is she old enough to be flirting?). But because the gal is very shy and the guy a phattu, his puggie plays Cupid and brings them together. Instant connectivity achieved. Cool!


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Yup, the ad works as nicely as all of the previous Vodafone pug commercials. The animal brings in a great deal of freshness and simplicity into the communication. The only thing one wonders about is this: Is the pug losing just a little bit of its appeal?


Has it been overdone? I suppose the advertiser must have commissioned a survey to suss that, and perhaps their findings were encouraging.


However, it’s critical that the dog be used very, very sparingly. Else, just like it happened to Uncle SRK, excessive exposure will kill its appeal. Then the doggie will have to dress in drag to draw attention to itself.


Rating: (On a scale of 1 to 5): 3.5. The pug works its magic. Once again.

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