DDB India bags creative duties of Nirmal Lifestyle

10 Feb,2012

By A Correspondent


In the wake of a multi-agency pitch, DDB India, part of DDB Mudra Group has won the creative duties for Nirmal Lifestyle. It will be handled out of Mumbai office.


The agency won the business following a multi-agency pitch based on its understanding of the real-estate business. The size of the business is said to be in the range of Rs25-30 crore.


Elated with the win, Rajiv Sabnis, President, DDB India said: “Dharmesh Jain’s vision of a Fit India and creating a living environment where people can enjoy sports, is what really excited us about the business. For any sports lover and someone whose passion has been sport, this is an opportunity to pursue their passion. We look forward to partnering the team at Nirmal in creating a very distinct sports lifestyle brand in the realty space. This is a brand to watch out for in the long run.”


Confirming the win, Rajeev Jain, Director, Nirmal Lifestyle, “We, at Nirmal Lifestyle, have a vision to be the largest real estate company by 2020. In the last ten years, Nirmal Lifestyle has successfully built state-of-the-art residential and commercial spaces. Our Nirmal Lifestyle mall is one of the largest open dome malls inIndia. We are focused on making sports and fitness a part of everyone’s life in the next 10 years. Keeping this growth plan in mind, we wanted an agency to understand our vision, translate it into a visual and make it more relatable for our audience. We have found just the right partner in DDB India. We are happy to welcome them in our family and looking forward to a great working relationship with them.”


DDB India has started the creative duties for Nirmal Lifestyle from February 1.


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