DDB Mudra announces new ‘A’ team

24 Feb,2012

By A Correspondent

 

Madhukar Kamath, Group CEO and MD DDB Mudra Group announced on February 23 that the restructuring of the Mudra Group is complete, and shared a slew of changes in responsibility of his ‘A’ team, pursuant to the Group’s integration with Omnicom and DDB Worldwide.

 

The architecture & identity of the new DDB Mudra Group will be shared with the media at a press meet scheduled on February 28, in the presence of John Zeigler, Chairman & CEO – DDB Asia Pacific, India & Japan. The effective date for the change of identity and the roll-out will be March 1.

 

With regard to his senior team, Mr Kamath announced the following:

Rajiv Sabnis will be President – DDB Mudra Group and will report to him.  He will be responsible for building the DDB Mudra and Mudra brands in Mumbai and the Western Region. He will also be responsible for initiating integration projects and business for DDB MudraMax from the existing clients within DDB Mudra and Mudra.

 

Ranji Cherian will be President – DDB Mudra Group and will also report to him. He will be responsible for building the DDB Mudra and Mudra brands in the South. He will be responsible for initiating integration projects and business for DDB MudraMax from the existing clients within DDB Mudra and Mudra in the South.

 

Anurag Bansal will be Director Finance, DDB Mudra Group.   He will now function as deputy to the Group CFO, Dilip Upadhyaya.

 

Sudarshan Banerjee, apart from his role as Head, Mudra Ahmedabad, will now also be Director – Business Development, DDB Mudra Group and will report to the Group Chief Operating Officer, Pratap Bose.

 

After a successful stint in Mudra West, Arijit Ray (currently President – Mudra West) will now work with Mr Kamath on a new assignment in the DDB Mudra Group, possibly in the DDB Asia-Pacific network.

 

“With these changes in place and with Mandeep Malhotra (Mandy) driving the Experiential, Retail and OOH Agenda, Aneil Deepak (Andee) leading the planning and creative function in DDB MudraMax as National Head – Ideas, N.P. Sathyamurthy driving the MudraMax media agenda, Venkat Mallik running RAPP and Tribal DDB, Soumitra Sen and his fast expanding DDB Health & Lifestyle practice, Ashish Mishra in Water, and Radha in Maatra, Vandana Das joining us as President – DDB Mudra Group in Delhi in mid March, Sonal Dabral coming on board as the Chairman & Chief Creative Officer, from  March 1, and Pratap working closely with me as the Group COO and  driving the entire New Business Agenda, I look forward to exciting days ahead,”  said Mr Kamath.

 

DDB Mudra Group isIndia’s largest integrated marketing communications and services network. Its customized and collaborative approach helps its clients build valuable and enduring brands. The group’s capabilities span Advertising, Media, Digital & Data marketing, Experiential marketing (Promotions, Events, Rural), Trade marketing, Youth marketing, Localization & Pre-Media services and Brand Strategy & Design consultancy.

 

With over 1,100 employees and 26 offices, offering direct contact across 1,75,000 villages, 4000 towns, 3500 schools and nearly 7 million students, the DDB Mudra Group was India’s most awarded agency network at Cannes, Spikes and Abbys among others in 2011.

 

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