CarTrade to take a creative ride with Salt Brand Solutions

10 Feb,2012

By Shubhangi Mehta

 

Salt Brand Solutions have registered their first win of the year by walking away with the creative business of CarTrade.com. Agency sources close to the development have confirmed the news to MxMIndia.

 

The win is a result of a multi-agency pitch. There wasn’t any incumbent on the account. The account size of the same is estimated to be Rs6-8 crore.

 

CarTrade.com was launched in October 2006 by Akshay Shankar and Nick Silderhuis. The website was founded to provide more transparency to the Indian car and bike market, so that vehicle buyers and sellers are able to close better and more informed deals, in a more efficient way.

 

CarTrade.com isIndia’s largest online vehicle market, where buyers and sellers of used and new vehicles can meet and deal. It caters to buyers and sellers of new cars, used cars, new bikes and used bikes. It is a comprehensive vehicle platform, offering finance, insurance and other such services, too. In 2009, CarTrade.com was acquired by MotorExchange.in, a solution for business buyers and sellers of vehicles.

 

Salt Brand Solutions is an agency, founded by Mahesh Chauhan and Minakshi Achan, advertising stalwarts, that offers holistic brand solutions.

 

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