Build shopper equity with In-Store Asia 2012

09 Feb,2012

By A Correspondent


Inflationary trends, recessionary portents, policy paralyses and cautioned consumer sentiments were some of the phrases that defined the overall business outlook for almost every industry inIndia over the past year and retail was no exception.


But going into the new-year, Indian retailers and brands are expected to focus on managing overall profitability without any significant scaling down of expansion plans. If managing profitability is the key to the success of retailing in these uncertain times, then there never was a better incentive to invest in productive store environments, in-store practices and shopper marketing programs.


And any investment made to understand and make most of the current shopper zeitgeist is not only an investment that will help harness mid-term profitability but an initiative that will ensure long-term profitable shopper equity.


Thus helping build shopper equity this February is In-Store Asia 2012, slated to take place from February 16, 2012 to February 18, 2012.  In its seventh edition, the event continues with its focus on the in-store environment, but with a finely honed delivery strategy that ensures that all content needs across a range of formats and practices are addressed.


Talking about the change in the delivery strategy, Sachin Jante, Chief Content Planner & Marketing Strategist, VJ Media Works, said: “The transformation in approach will be evident on various levels. At the primary level, existing modules have been tweaked to enhance effectiveness like, for example, the convention has been bifurcated along product service categories, further on the creation of an exclusive designer pavilion at the Expo. Then there is the addition of new modules and programs that enhance, recognize the varied aspects of in-store environment and people, like the Material Lounge, POPAI OMA Awards, a live VM challenge module and an exclusive VM workshop for students.”


There is lot more to look forward to at In-Store Asia 2012; the three days are all set to offer everything from wisdom to solutions to help build shopper equity. Standing true to its essence In-Store Asia’s seventh edition promises to be a platform for leveraging and cultivating effective sophistication in retail endeavours.


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