Birla Tyres to roll with Grey Singapore

24 Feb,2012

By Shubhangi Mehta

 

After assigning its creative duties to Dentsu in May 2011, Birla Tyres has now awarded the creative mandate to Grey Singapore. Industry sources close to the development have confirmed the news to MxMIndia.

 

The account size of the business is estimated to be 10 crore.

 

The incumbent on the account, DentsuIndia, was the first agency to work on the creative business of the account.

 

Ever since its inception in 1991, Birla Tyres, a division of the BK Birla flagship Kesoram Industries Ltd, has seen a jump in its turnover from Rs1,947.22 crore in 2008-09 to Rs2,849.61 crore in 2009-10. The company is now looking to reach a target of Rs5,500 crore.

 

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