BBC World News is the No 1 international English news channel

14 Feb,2012

By A Correspondent


The latest Ipsos PAX survey (Q4 2010-Q3 2011) shows that BBC World News is the top international English news channel in India, and the fastest growing across all international news channels.


BBC World News is also shown to be the most watched international news channel (35 per cent) amongst the evolved, upmarket audiences, including the affluent, business decision makers and top management consumers. The channel is also the most watched news channel amongst key audiences – thought leaders, international flyers and car owners. BBC World News viewers also have combined investments of US$8 bn.


Sunita Rajan, Senior Vice President, BBC Advertising at BBC Worldwide News said: “This study shows that BBC World News is going from strength to strength acrossIndia. With such an amazing year ahead for international news, we’re pleased that the channel continues to reach so many audiences throughout the region.”


The Ipsos PAX study surveys international and local media consumption and product consumption among affluent adults and business professionals in the Indian cities of Mumbai,DelhiandBangalore. The latest survey covers Q4 2010 to Q3 2011.


BBC World News, the BBC’s commercially funded international 24-hour news and information channel, is owned and operated by BBC World News Ltd, a member of the BBC’s commercial group of companies. BBC World News is available in more than 200 countries and territories worldwide, and over 300 million households.


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