is back in a new avatar

29 Feb,2012

By A Correspondent, the digital platform for independent music has been entertaining audiences with the very best in independent music. With support from the audience and musicians alike for two years since its inception, this digital destination is back in a brand new avatar.


To commemorate the second anniversary and the launch of the re-vamped website, will be celebrating the Seagram’s Fuel Music Day on March 2. Music Day is going to be the longest webcert with around 50 independent artists performing live for the digital audience. 50 artists, 1 stage, Seagram’s Fuel Music Day is an attempt to connect artists and listeners closely. Also, for the first time ever 50 artists will share a stage and a venue to perform for all music lovers across cities, counties, language and genre.


The Seagram’s Fuel Music Day event that will start at 12pm with artists like Suneeta Rao, Manasi Scott, Shefali Alvares, Shilpa Rao, Harshdeep Kaur, Neha Bhasin performing their favourite numbers. This is the first time ever that 50 artists will come together to perform Live for the webcert. Other stalwarts of music industry like Shankar Ehsaan Loy, Sonu Nigam, Shankar Mahadevan, Kailash Kher are also expected to attend Seagram’s Fuel Music Day to show their support for independent music inIndia.


The 9-hour long webcert attempts to enthrall the audience with absolute mix of genres. From fusion to pop, Bollywood to rock, Seagram’s Fuel Music Day will have something special for every listener. The event will be relayed live to a global audience on from Rang Sharada in Mumbai.


The idea was conceptualized by to celebrate their second anniversary. During the last two years, the website has emerged as the most preferred digital destination for independent music in India. With a promise to offer audiences access to more artists, new genres, multiple releases and music videos, is back in a new avatar.


The website has been revamped with a prime objective of offering unreleased singles – Music First. With the new, the consumer now gets a chance to browse the home page that showcases multiple artists and multiple releases at the same time.


With video consumption on the rise, users will now have access to high quality video content on the website. The new revamped website allows full streaming of songs as compared to the previous 30 second samples.  Besides a new layout and structure, the new site will also subsequently introduce a plethora of properties that will live up to its brand promise- ‘Music First.’ is now made accessible through 5 touch points- website, WAP, IVR, APPS and social media. The main objective behind the revamp was to make the site compatible with any device – PC, mobile smart phone, tablets and connected televisions. is a digital platform that provides music lovers access to unreleased music, which they can sample, buy as well as share with the world. An initiative pioneered by Hungama Digital Media Entertainment Private Ltd, is an opportunity for independent artists to build a connect with their fans and for fans to have access to their music that is previously unreleased and created by the Artist for them. The site currently houses original music from over a hundred artistes – both well known and new.


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