Anupriya Acharya to head Unilever biz @ Mindshare

16 Feb,2012

Anupriya Acharya
Ravi Rao

By A Correspondent

 

After the elevation of Mr Ravi Rao to lead Mindshare India, the media agency has appointed Ms Anupriya Acharya Leader – Team Unilever:South Asia, a position held by Mr Rao until he took over the agency’s reins (from Mr Gowthaman Ragothaman). She takes charge today.

Ms Acharya has relocated from Singapore where she was CEO, Aegis Media.Her responsibility at Mindshare requires her to oversee business in India, Pakistan, Bangladesh and Sri Lanka.

 

Announcing the appointment, Ravi Rao, Leader, South Asia, Mindshare, said: “Anupriya moves into this role fromSingapore where she was CEO, Aegis Media Singapore and is credited with doubling the operation in just over two years. Prior to Aegis Media, she was President TME (The Media Edge) from 2005-2008. She is also no newbie at Group M. She set up mConsult under Vikram Sakhuja in 2004 and has been an integral part of Fulcrum from 2000-2003. So we welcome her back. ”

 

Commenting on her new role in Mindshare, Ms Acharya said: “I am most excited about this role. I have always had very fond memories of Fulcrum. Aegis Media Singapore position helped me gain an international and regional perspective and honed my intercultural management skills, while TME taught me handling extremely diverse set of clients and their different requirements. CP, Parle AOR, Indian Oil, Viacom 18’s Colors and Citibank were some of the key clients then. Now I was looking to get back to scale and lo! this assignment was so timely and perfect.”

 

“I look forward to working closely with Ravi, Roy Sudipto, who heads the team Unilever for APAC and David Pullan, Global Head of Team Unilever at Mindshare London, and to drive the aggressive Unilever agenda forward acrossSouth Asia. The scale is truly exciting and humbling at the same time. I am raring to go!,” she added.

 

Ms Acharya has also worked at McCann Erickson and Ogilvy in her earlier years. A Post Graduate in Analytical Chemistry from IIT-Roorkee, she has over 16 years of experience in Communication solutions. Her interests are adventure sports, photography and travelling for leisure.

 

 

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One response to “Anupriya Acharya to head Unilever biz @ Mindshare”

  1. Sai Nagesh says:

    Heartiest Congratulations Anu, there could have been no better person than you for this position. All the very best.

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