Akash Raha: From Coming Soon to making it big

01 Feb,2012

By Akash Raha

 

My journey in MxMIndia so far has been very entertaining and exciting. Starting off with a launch team and developing content from the beginning is always an exhilarating feeling. The feeling then is not of working ‘with’ a company, but rather that of building a company.

 

I still remember the day when I got my first MxMIndia visiting card delivered, my name embossed on it in bold black. Behind the card, it read “MxMIndia– Coming Soon”. From ‘Coming Soon’ to making it big in the space of 100 days has been a short, yet fruitful journey.

 

We have carved a special niche for ourselves in the media, marketing and advertising space amongst existing clutter. Completion of 100 days is a big and special milestone for the MxM family and yet there are ‘miles to go before we sleep’.

 

Over the past few months, covering the print media and news broadcast beats, I was lucky to have been given the opportunity of interviewing and reporting on big developments.

 

The journey began with two mega events – World Magazine Congress and AdAsia which our team covered comprehensively. Moreover, it gave the opportunity to interact with the big names in the industry.

 

The print industry at the World Magazine Congress and INMA seem to be preparing for the coming digital revolution and seem to be appropriating the technology of the future. The times ahead seems to be exciting and adventurous for the print industry and for us, who report on all these developments.

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