ad:tech 2012 set to kick off today

22 Feb,2012

By Shruti Pushkarna


The biggest digital marketing, media and advertising event is here. ad:tech 2012 kicks off in New Delhi today. The three-day event is being held at The Leela Kempinski, Gurgaon, Delhi NCR from February 22 to 24.


This year’s event will have participation of over 70 digital marketing companies, more than 2500 delegates and experts from the digital marketing fraternity. (see Disclosure)


Speaking to MxMIndia, Event Chairman, ad:tech India and Founder, CEO & Managing Director, Rammohan Sundaram said, “We have over 100 speakers this year and more than 3000 delegates, combined both in the expo and at the conference. We’ve grown more than 50 per cent from last year in terms of participation.”


The event is set to showcase 7 ground breaking keynotes. A line-up of global thought leaders for 2012 edition includes, Mr. Shiv Singh, Global Head of Digital, Pepsico Beverages; Mr. Gian M Fulgoni, Executive Chairman & Co-Founder, comScore Inc.; Mr Arvind Rajan, Managing Director & Vice President, Asia Pacific and Japan, LinkedIn; Mr Kent Wertime, Chief Operating officer, Ogilvy Asia Pacific; Pete Blackshaw, Global Head of Digital Marketing and Social Media, Nestle; Satyan Gajwani, Director-New Media, BCCL; and Richard Dunmall, Vice President, Global Accounts & Agencies, Microsoft Advertising.


The agenda includes two parallel tracks of insightful panel discussions with 18 sessions conducted by experts from advertising, marketing and media industry. There will be three panel tracks on Brand Strategy, Performance and Venture Capital.


Mr Sundaram believes that the star attraction for ad:tech has always been its keynotes and marketing masters. But the expo this year will also be a huge attraction and expos he believes tend to create a vibrant atmosphere. He told MxMIndia, “The expo is going to see a lot of action this year. We have ten more participants this year, with over 15 international companies participating.”


Talking of slow economic growth because of the severity in European markets, Mr Sundaram believes that there is rising pressure on marketers today. So participants, he feels, are looking forward to some smart gains at the event.


Expectations of participants are also high, given the line-up of speakers and huge delegate turn-out. Speaking to MxMIndia, Karl Gomes, Co-Founder at AgencyDigi said, “I have high expectations… for me it’s about meeting people, listening to perspectives and maybe help and evangelize the medium.” ad:tech he believes, “…is a nice meeting place for like-minded people. Delegates and speakers get a chance to chat, evangelize. While it’s essentially about marketing and technology, but other mediums also come in. Digital is part of every medium today, TV has become digital, radio is anyway interactive…so digital can actually help other mediums.”


As the largest gathering of online marketers, the event promises to showcase leading Indian and global brands, including, Pepsi, Coca Cola, Nestle, Hindustan Unilever Limited, Facebook, Dell, Ford India, IBM< Nokia, Sony Entertainment Television, Bharti Airtel, LG Electronics, MTV, LinkedIn, Homeshop 18, Godrej appliances, comScore, Ogilvy, Avaya,,, Kotak Mahindra Group, Tata Teleservices, MotorExchange, and Domino’s Pizza.


ad:tech 2012 has a lot in store, as Mr Sundaram said, “Marketers can expect intense and thought-provoking discussions on wide-ranging topics from industry veterans and thought leaders.”


More details about the event are at

Disclosure: MxMIndia is a media partner of the event.


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