What’s-On-India launchesTV streetmaps

24 Jan,2012

By A Correspondent

 

What’s-On-India, India’s premier TV guidance company has launched a new business vertical – ‘television street maps’ – to monitor day-to-day changes to TV Channel availability and placement across Cable and Satellite households. The service has already gone live and has attracted a host of customers from the TV sector.

 

The move to launchTV streetmaps by What’s-On-India is considered very strategic, especially in the context of dramatic changes expected in the distribution side of the TV business over the next couple of years due to digitalization being introduced by the government.

 

What’s-On-India has already expanded this system nationwide to cover 700+ Analogue and Digital head ends across almost 300 towns and cities making it the largest ground coverage in the business.

 

“Our plans are to expand the system to 1000+ head ends over the next 3 months, besides providing insightful value added services in this space to stakeholders,” said Joydip Kapadia, Executive Vice President, What’s-On-India.

 

This new vertical has added a series of new customers which include One-Alliance, MSM Network, UTV Network, Viacom-18 among a host of others.

 

Atul Phadnis, Chief Executive, What’s-On-India said: “We are very excited to enter this space. Over the next few quarters, What’s-On-India will be investing in this vertical to expand its scope across the country as well as to bring in newer technologies and automation for faster information from the ground. We are also integrating TV Street Maps with our EPG Systems for certain breakthrough solutions within the Indian market!”

 

What’s-On-India Media Private Limited isIndia’s Premier TV Guidance and EPG Company. The company’s technology vertical powers EPG Metadata content from 500+ TV channels into more than 35 million Set-Top-Boxes and devices across Cable, Direct-To-Home, IPTV, mobile TV, Smart-TVs and Tablets.

 

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