Vivek Malhotra joins TV Today as VP – Marketing

24 Jan,2012

By A Correspondent

 

TV Today Network Limited (TVTN) has appointed Vivek Malhotra as VP, Marketing. As part of his new role, Malhotra will be responsible for developing the brand and communication strategy for leading media brands under TVTN, and will additionally be taking charge of the research and the special projects division.

 

Mr Malhotra will be reporting to Joy Chakraborty, CEO, TVTN and is expected to play an important role in future plans envisaged by the new leadership.

 

Joy Chakraborty said in a prepared statement: “As the pioneers of news broadcast inIndia, TVTN products have consistently been breaking new ground across verticals. With Vivek’s understanding of the news category, we look forward to communicating this even better and achieving a serious resonance for each of our media brands. His complementary understanding of research and communication should help us create a superlative viewer and advertiser experience”

 

Before joining TVTN, Mr Malhotra has a brief stint with BigFM as the head of marketing. Prior to that he served as the Senior Vice-president – Marketing, PR & Research at Bloomberg UTV where he set up the marketing division and held the portfolio since the channel was launched. He also oversaw the distribution and co-ordination at the business news channel.

 

Mr Malhotra’s earlier stint was with Star News Network, where he headed the trade engagement and the research unit. He also acquired experience around regional products like Star Majha. He was also instrumental in evolving within TV18, an independent resource centre of creative solutions and media research which he later led as a national intelligence unit called ‘The Edge’.

 

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