Tribal Fusion is now world’s 2nd largest digital display ads provider

27 Jan,2012

By A Correspondent


Tribal Fusion, the global online advertising provider owned by Exponential, is the world’s second largest source of display advertising, according to comSCORE’s December 2011 rankings of the leading global display networks.


Site reach measurement service comSCORE reported that Tribal Fusion’s premium publisher network reached more than 490 million unique users globally, behind only Google (1.2bn) and just head of AOL Advertising (477m), which includes its ad network subsidiary.


The company said the new ranking reflected its growing global presence and increased demand from brand advertisers for campaigns that take advantage of its rich-media capabilities to offer more engaging creative executions.


Dilip DaSilva, founder and CEO of Tribal Fusion and parent company Exponential, said: “Brand advertisers across the globe are increasingly looking for new ways to leverage digital media to connect with their prospective customers and are looking for the same kind of high-impact and emotionally engaging creative messaging that they get from traditional TV advertising. And beyond just reaching their prospective customers, our tight integration with our publishing partners, allows brands to connect at scale with prospective customers using high-impact, engaging messaging.”


Founded in 2001, Tribal Fusion has expanded across the globe and now operates offices in 37 locations worldwide including theUnited States, Canada, Mexico, Brazil, United Kingdom, Spain, Germany, France, Saudi Arabia, United Arab Emirates, South Africa, India, Thailand, Malaysia, Singapore, Indonesia, Philippines, Hong Kong, Australia and New Zealand.


“Digital media can be accessed by visitors in any country; as a result most premium publishers attract a global audience. Through our ability to monetize publisher inventory in so many countries, we have now become the partner of choice for premium publishers in every country,” said DaSilva.


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