Suresh Mohankumar is National Planning Head @ Dentsu

24 Jan,2012

By A Correspondent


Continuing with the series of senior-level appointments, the Dentsu India Group has announced the appointment of Suresh Mohankumar as National Planning Head, Dentsu Communications


Based out of Bengaluru, Mr Mohankumar will lead strategic planning and brand management at Dentsu Communications across its offices inNew Delhiand Bengaluru. A seasoned planner with nearly two decades of experience, Suresh joins Dentsu from MudraIndiawhere he was Senior Vice President and Head of Planning – Mudra South.


Welcoming Mr Mohankumar to Dentsu, Rohit Ohri, Executive Chairman, DentsuIndiasaid: “I’m really happy to have Suresh as a part of the leadership team of Dentsu Communications. Suresh has the right combination of passion, talent and commitment to partner our creative and account management teams to take our creative product to the next level.”


Taira Kimura, Chief Operating Officer, Dentsu Communications said: “Suresh brings on board strong experience across brand, categories and regions. I have great confidence in his abilities and expertise to add value to our service deliveries and up the ante at Dentsu Communications.”


On joining Team Dentsu, Suresh Mohankumar, National Planning Head, Dentsu

Communications said: “The communications business is at a crossroads as convention increasingly gives way to real consumer engagement. That integration and media-neutral planning is the way forward and it is exactly what Dentsu believes in and I believe that Dentsu is uniquely structured to deliver that. Also as part of an organization at the cusp of an exciting transformation, I am very excited about my journey ahead and look forward to my mandate at Dentsu Communications.”


Mr Mohankumar started his career in Account Management with RK Swamy/BBDO in Chennai. He worked with Contract and Lowe inBangalore. He switched to Account Planning in 2000 when he moved to Mudra Chennai. As a strategic planner he then worked with Contract and JWT in Chennai.


Tanishq, BPL, Ford, Volkswagen, Carbon, MRF, Lotte, TI cycles, Henkel, Fa, Reynolds, McDowell’s, Johnson & Johnson and Lipton are some of the brands that he worked on. He cites his experience while working on Tanishq’s ‘karatmeter’ campaign as something that motivated him to become a strategic planner.


A commerce graduate, Mr Mohankumar completed his MBA with a dual specialization in Marketing and Finance from T.A. Pai Management Institute (TAPMI) in 1993.


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