Soon you’ll be able to get your favourite Starbucks Espresso in India

31 Jan,2012

Starbucks Corp, the world’s largest coffee shop company, will open its first cafe in India in August through an equal joint venture with Tata Global Beverages, the two partners said on Monday.


The venture, Tata Starbucks Ltd, will spend 400 crore initially and open 50 Starbucks cafe across the country by the end of the calendar year. The initial stores planned in Delhi and Mumbai in August. The move is part of the $10-billion-plus US firm’s strategy to focus on emerging markets such as India and China to drive future growth rates.


“India is a unique market and we have gone through big transformation since the last four years,” said Mr John Culver, president at Starbucks China and Asia Pacific.


While the core deal would be between Starbucks and Tata Global Beverages, it will work with other Tata Group firms such as Tata Coffee and Taj Catering. For instance, Tata plans to sell its mineral water brand Himalayan at Starbucks outlets in markets outside India. And the venture will leverage group firms’ properties for setting up Starbucks outlets.

The deal comes a year after the Seattle-based firm signed an deal to buy green coffee beans from Tata Coffee’s Coorg facility and explore opening retail shops in the country. Starbucks manages over 17,000 stores in more than 57 countries and sells a wide variety of coffee and tea products along with food items, primarily through retail stores.

The coffee cafe industry is on an expansion spree, led by market leader Cafe Coffee Day, to cash in on their increasing popularity among young consumers who have more disposable income than their previous generations.


Source:The Economic Times

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