Sonal Dabral to head crack team at DDB Mudra Group

23 Jan,2012

By Amit Bapna


Sonal Dabral, India chairman and regional executive creative director at WPP-owned Bates, is set to head the crack team at DDB Mudra group as its chairman-chief creative officer, people with direct knowledge of the development said.


Prior to this, Mr Bobby Pawar, who recently moved to JWT India as the chief creative officer, was the group Chief Creative Officer at Mudra group.


When contacted, both Mr Madhukar Kamath, group CEO and MD of DDB Mudra Group and Mr Sonal Dabral refused to comment. John Zeigler, Chairman & CEO (Asia Pacific, India and Japan) of DDB Group too refused to comment. He, however, said in an email reply, “I will answer all questions when we make our formal announcement on our choice for the Chairman and CCO for DDB Mudra.”


While Sonal will be the creative face of the organisation, Madhukar will be the busness head, say sources. For over some weeks now, many names were doing the rounds regarding the new creative face of the DDB Mudra. Interestingly, Dabral, one of the hottest Indian creatives of the 90s, was being seen as the best contender, say industry sources.


Dabral spent his best creative years with ad veteran Piyush Pandey at Ogilvy India, where the two forged a great chemistry and worked on brands such as Asian Paints, Cadbury and Fevicol.


Another industry veteran points out that Mudra in its new avatar-post Omnicom buyout-would obviously have ambitions of occupying a much bigger space in Indian advertising, for which they would need a creative face with right clout of local and global experience. And Dabral fits the bill, as he turned around the Ogilvy offices in Malaysia and Singapore before moving to Bates.


Interestingly, this would be Dabral’s second stint at Mudra. He had a short stint with the agency almost 20 years ago, but it did lead to one of the first and most memorable Hinglish campaigns of the country – ‘ Humko Binnies Mangta. Let’s see what he may have in store this time.


Source:The Economic Times

Copyright © 2012, Bennett, Coleman & Co. Ltd. All Rights Reserved


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