Singham voted as the Best Film of 2011: Ormax Media

24 Jan,2012

By A Correspondent

 

According to Ormax Media’s consumer based year-end report – Front Page 2011, Singham is the most favourite film of Bollywood audiences in 2011. Zindagi Na Milegi Dobara and Rockstar complete the top three favourites.

 

The ranking of the top 10 favourite Bollywood films of 2011 was derived basis the ‘Word of Mouth’ (WOM) score of the film, using data collected through consumer research throughout the year.

 

The WOM score represents the percentage of audiences who liked the film enough to recommend it strongly to their friends.

 

While box office business is heavily influenced by the opening weekend of a film, the WOM score reflects the audience feedback on the content alone, irrespective of the marketing or the distribution of the film. The table below lists the Top 10 favourite films of 2011, as decided on the basis of WOM score.

 

 

Rohit Shetty’s Singham, starring Ajay Devgn in the title role, had a significant lead over the more multiplex-skewed Zindagi Na Milegi Dobara and Rockstar. The next three positions were also occupied by the big grossers of the year, with Salman Khan’s Ready and Bodyguard just a notch ahead of Don 2.

 

The latter half of the chart consists of more experimental films that lacked a big star. In particular, No One Killed Jessica performed creditably at no. 7. It is the only film in the list that had an opening weekend of less than Rs15 crore, yet found appreciation on the strength of its content.

 

Commenting on the results, Shailesh Kapoor, CEO – Ormax Media said: “There are various award shows that give away Best Film awards. However, this ranking is based on structured consumer data from more than 32,000 cine-goers acrossIndia. There can’t be a bigger award than this!”

 

Ormax Media isIndia’s first and only research and consulting firm specializing in the Media & Entertainment industry. It works withIndia’s leading broadcasters, film producers, radio networks, print publications, media agencies, DTH service providers, in the areas of qualitative research, quantitative research and consulting.

 

Ormax Media is also the owner of 19 proprietary research products that are being used widely across the media industry.

 

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