Salman Khan is ETC Most Profitable Actor (India)

09 Jan,2012

By A Correspondent


The second ETC Bollywood Business Awards commemorated the dream merchants who minted highest amount of monies for Bollywood in 2011. The awards will be telecast on ETC76 on January 9, 2012 at 8:30pm.


Of the approximate 120 films released in 2011, five films (Ready, Bodyguard, Singham, RA.One and Don2) saw domestic box office collections of more than Rs100 crore each; while some more, most notably The Dirty Picture (Rs80 cr), Zindagi Na Milegi Dobara (Rs92 cr) and Rockstar (Rs67 cr) came close.


Last year also included quite a few hits and successes that raked in the moolah. Bollywood collected a total of Rs1740 crore from the Indian box office (BO). If one adds the revenue garnered from overseas and satellite rights and the revenue goes up to Rs2590 crore.


With movies which earned Rs200 crore plus at the domestic BO under her belt, Kareena Kapoor emerged as the unquestionable money spinner female actor in 2011. On being presented the ETC Most Profitable Actress Award, Kareena Kapoor said that a commercially successful movie is evidence to the fact that viewers loved watching your movie. “Receiving an award wherein you are being judged considering the economic quotient as a cornerstone for mapping the success gives you a sense of pride. I’ve always maintained that commercial success is as important as the critical success of a movie. I appreciate the initiative, ETC Bollywood Business Awards, which recognizes the awardees by evaluating BO performance. I thank my viewers, people who I have worked with and ETC for appreciating my work,” she added.


While Salman Khan won the ETC Most Profitable Actor (India) Award, the King of Bollywood, Shahrukh Khan won the ETC Most Profitable Actor (Overseas) Award.


“Now I can safely say ‘har mulk ki public mujhe dhoondti hai'”, quipped the ‘Don’, on receiving the ETC Most Profitable Actor (Overseas) Award. On receiving the ETC Best Marketed Movie of the year Award and ETC Highest Single Day Collection Award, both for RA.One, Mr Khan said: “RA.One, Bollywood’s most expensive movie, was my dream project. It feels great that my long cherished dream has been applauded by the viewers and moreover acknowledged by ETC Bollywood Business Awards; which gives its verdict only on the basis of BO collections. These two awards are a reply to all the naysayers who tried to discredit my film. Allah has been very kind to me and helped me to entertain my audiences and it is quite literally my audience’s love that has fetched me these awards.”


Speaking about this unique initiative, Anurag Bedi, Business Head, ETC, said: “We started ETC Bollywood Business Awards last year, after having identified the need to evaluate Bollywood on the basis of commerce. From the first look of a film to interacting with actors, directors, producers, marketers, musicians to bringing out BO reports -with every film we undertake a journey as intense as the filmmakers. This initiative is our way recognizing the various people and entities, associated with a film, which are equally as important as people visible on-screen.”


And it is precisely for this reason that ETC Bollywood Business Awards have increased the number of categories from 13 in 2010 to 18 in 2011. Innovative categories include Most Popular Trailer, BO Surprise Hit of the Year, and Excellence in International Distribution.


The success of 2011 augured well for Bollywood and the biggest winner was the Indian viewer. “This has been a fine year for Bollywood with five films earning upwards of Rs100 cr each and quite a number of hits and successes. This initiative is a recognition of Bollywood’s achievements and I hope our industry enjoys continued success in 2012,” summed up Komal Nahta, host, ETC Bollywood Business.


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