Publicis Healthware launches India presence at Health 2.0

31 Jan,2012

By A Correspondent


Publicis Healthware International (PHI), part of Publicis Healthcare Communications Group (PHCG) – the largest healthcare communications network in the world, has launched Health 2.0 inIndia.


PHI is an integrated agency focused on improving communications across the health & wellness community, with a strong eHealth and information technology focus. As one of the largest global digital agencies, PHI has developed a strategy which focuses on three key service offerings: consulting (innovation planning, change management and e-business strategy), communications (digital marketing, web development, e-detailing, e-CRM, e-learning, e-science, health 2.0 and KOL management) and eBusiness solutions (software platforms, business solutions and proprietary tools to increase the deployment of the digital tactics).


Publicis Healthware International (PHI) will be based in Mumbai and would be spearheaded by Abhijit Shitut, Jt. Managing Director and Kiran Pai, Jt. Managing Director at Publicis Life Brands Watermelon.


Roberto Ascione, President of PHI is currently in India to launch the new PHI presence, as well as, to promote its most recent product,, a global health video portal able to globalize video assets leveraging an exclusive subtitling technology and featuring unparalleled search engine optimization.


Ascione spoke on his plans for the Indian market at the Health 2.0 conference inDelhi: “Indiais an emerging information superpower. The digital medium is catching on fast with more and more people becoming web-savvy.Indiahas the largest population of new users after theUSandChina. Healthcare needs are growing and so are awareness levels. People are demanding better and more effective healthcare solutions. In fact, ‘healthcare’ is one of the most searched and Googled words inIndia. Launching PHI will help us widen our reach and aid us in getting a strong foothold inIndia.”


Ashley Kuchel, President of PHCG, APAC, further elaborated: “With a growing focus on providing clients an enhanced digital experience, the launch of PHI inIndiastrengthens our position in this sector. With this initiative, we hope to increase our APAC footprint and become a formidable digital entity inIndia.”


Abhijit Shitut echoed the sentiments: “Today, every healthcare client inIndiahas digital ambitions. Our clients for a long time have been demanding a keener expertise in digital solutions.”


Kiran Pai added: “With PHI’s products and capabilities now added to the Publicis Life Brands portfolio, we can now call ourselves a full-service healthcare agency that would enable us to provide more focused and integrated campaigns; empowering client businesses to grow manifold.”


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