Nestle India rolls out the Nescafe Plan

06 Jan,2012

By A Correspondent

 

Nestle India has announced the implementation of the Nescafe Plan in India. Nescafe Plan is a global initiative by Nestle S.A. to bring under one umbrella the company’s commitment on coffee farming, production and consumption which will help Nestle to further optimize its coffee supply chain.

 

To start the roll out of the Nescafe Plan in India, the first Nescafe coffee demo farm and training centre was inaugurated in Kodagu District of Karnataka by Mr. Jawaid Akhtar, I.A.S, Chairman, Coffee Board of India, Mr. Nandu Nandkishore, Nestle executive Vice President and Zone Director for Asia, Oceania, Africa and the Middle east, and Mr. Antonio Helio Waszyk, Chairman & Managing Director, Nestle India.

 

This first coffee ‘demonstration’ farm in India will help farmers improve quality, productivity and sustainability. The company is assisting coffee farmers in the states of Karnataka, Kerala and Tamil Nadu to develop their agricultural practices as demand for soluble coffee grows in the country. Furthermore, Nestle research and development teams aim to provide farmers with high-yielding, disease resistant plantlets suitable for Indian conditions.

 

Through the initiative, the company seeks to source coffee sustainably by working closely with Indian coffee farmers and ensuring competitive prices, transparency and traceability.

 

Mr. Jawaid Akhtar, I.A.S, Chairman of the Coffee Board of India, said: “I am happy that the nescafe Plan is being launched in India. It will provide coffee farmers with technology and best practices for sustainable production of high quality coffee and also benefit them with improved access to markets.”

 

During the event, a group of 20 farmers who have been trained under the Nescafe Plan were felicitated. While releasing the training manual ‘Nescafe Better Training Practices’, Mr. Nandkishore, Nestle executive Vice President and Zone Director for Asia, Oceania, Africa and the Middle east, said: “Nescafe is the world’s leading coffee brand. The Nescafe Plan demonstrates our commitment to working with thousands of farmers around the world, including in India, to provide training and technical assistance.”

 

In recent years Nestle India has been doing extensive work to improve penetration of its Nescafe instant coffee amongst consumers and expand the market. The Nescafe Plan is important to ensure that the business is sustainable and that the coffee farmers also benefit. It reflects Nestle’s business philosophy that it must create value for its shareholders as well as the communities where it operates.

 

Mr. A Helio Waszyk, Chairman and Managing Director, Nestle India said: “Indian coffee is currently amongst the best in the world and we would like to use our own expertise in coffee to help it retain its excellence in the future as well. In the Nescafe Plan our team will work with coffee farmers as well as other experts to combine the traditional wisdom with the benefits of modern science to make coffee farming more sustainable.”

 

Currently The Coffee Board of India assists in research, development, extension, quality checks, market information and the domestic and external promotion of coffee from India. Nestle India agronomists will also work with coffee farmers and train them on how they can further improve the productivity and quality of coffee in a sustainable and efficient manner.

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