NDTV Good Times’ tie-up with Geo TV for Foodistan

18 Jan,2012

By Akash Raha


NDTV Good Times, which is all set to host the mega food reality show Foodistan, has tied up with Geo TV to telecast the show in Pakistan. Atul Seth, Vice President - Development, NDTV Lifestyle Limited disclosed this news to MxM India.


When asked why NDTV Good Times chose to partner with Geo, Mr Seth said: “It is the largest network in Pakistan and the most respected. It has been a beautiful relationship with them so far and we have been in constant touch with the group, and the response from their end has been very good. We would ideally like to do a simul-cast in both the countries, but the timings are not certain as they might clash with some religious ceremony.”


The show will be launched in Pakistan soon. According to Mr Seth, Geo TV is keen to broadcast and partner with NDTV Group, not just one season, but for seasons that will follow.


When asked for further details on the deal, Mr Seth clarified: “Right now it’s only about them showcasing our content, but eventually we probably will look at a situation where both partners will co-produce the show. It is still too early to announce as the talk are in nascent stages, but perhaps that is the way forward.”


The reality show will premiere in India on January 23 on NDTV Good Times. The show will feature 16 chefs from India and Pakistan in a battle of culinary supremacy. At the end of it all, the reality show will have one winner.


The 26 part series would be judged by eminent food critic, avid traveler and gourmand at heart Vir Sanghvi along with Bollywood actress Sonya Jehan and Merrilees Parker (popular British Chef and presenter). The tri-weekly show will be hosted by Aly Khan and Ira Dubey.


Announcing the new series, Smeeta Chakrabarti, CEO, NDTV Lifestyle said: “We are absolutely thrilled to announce Foodistan, the biggest food show on the Indian television. Food, as a genre, is in the DNA of NDTV Good Times and we are committed to taking that to the next level with Foodistan. India and Pakistan are two nations who share a common passion for good food. And this love for food is something that binds the two nations, in spite of the numerous differences, which is why Foodistan will appeal to our viewers. We are positive that our viewers will not only enjoy the show but will also connect to it.”


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