Mandeep Malhotra is President & Head, Mudra Max

06 Jan,2012

By A Correspondent


Mandeep Malhotra has recently been elevated as President & Head at Mudra Max. He will be in-charge of the Mudra Max offerings comprising of experiential businesses (Kidstuff, Celsius, Terra and Concrea) and retail cluster which include Prime Retail, Prime Consult, Prime Wayfinding, Multiplier and Pratham.


Mr Malhotra will handle these responsibilities in addition to his current role as Head, OOH. He will be reporting to Pratap Bose.


Commenting on his appointment, Mr Malhotra said: “I am proud to be part of Mudra Max, a specialist agency that offers its clients an integrated approach to brand and business solutions. The agency is a great place to work as it provides a supportive and enabling environment that helps people realize their full potential. I look forward to taking charge of this mandate and leading my team in achieving new highs for our clients.”


Pratap Bose, COO Mudra Group said: “Over the last 3 years, Mandeep has done a commendable job in driving the growth and profitability of our OOH businesses and also in creating the finest Outdoor team in the country. That apart his charm, confidence and ‘never say die’ spirit, which has always been his biggest asset, has been extremely endearing and infectious.”


With a Masters in Business Advertising fromMelbourne, Mr Malhotra has over 12 years of professional experience in outdoor media. Prior to this appointment, he has worked with Clear ChannelIndia, Rediffusion DY&R,141 Wall Street (the OOH arm of Bates 141), Asian Age, Pioneer and Total Media Melbourne.


He has managed brands such as Tata Indicom, Airtel, Reebok, Discovery, CNN-IBN and Nokia among others. He has won 4 One Show awards, 3 Pencil Awards and a few dozens Outdoor Advertising Awards (OAA).


He was a part of the Gold Lion team atCannes and has also received an award as ‘The Entrepreneur of the Year’, along with bagging ‘The Suit of the Year’ twice at Ogilvy & rmg. He is the brain behind the recent successful launches of Aircel, Pepsi, Reebok, HT, Jet Airways, Reliance Capital, Micromax, Amway among others.


The DDB Mudra Group isIndia’s largest integrated marketing communications and services network. The group’s customized and collaborative approach has helped its clients build valuable and enduring brands. With over 1,100 employees and 26 offices, they offer direct contact across 1,75,000 villages, 4000 towns, 3500 schools and nearly 7 million students. They wereIndia’s most awarded agency network at Cannes 2011.


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