@GroupM: M Suku to join ESP, Mindshare restructures

12 Jan,2012

By A Correspondent


It’s change time at Group M too. The media major’s Mindshare arm had announced a series of changes on Wednesday , the leading media agency of the country, announced on Wednesday a series of management changes and key appointments to strengthen the company and position it for long-term success.


In what may not necessarily be a related development, MxMIndia learns that veteran media specialist Mr Suku Murti who is currently with Aidem Ventures is also moving to Group M. Mr Suku has been with GroupM in the past, having set up Broadmind which later transformed to the entertainment, sports and promotions practice (GroupM ESP). He headed ESP for the entire Asia Pacific region. Mr Suku has worked with Unilever, Colgate, Lintas, JWT, ABCL, Eenadu other than Group M and Aidem.


Mr Suku will continue to be associated with Aidem for a few months even as his association with Group M ESP begins.


Meanwhile, the rest of the restructuring news @ Mindshare: Mr M Parthasarathy or MAPS currently the Leader-Business Planning will head the Client Leadership team. Mr Alok Sinha will now oversee Strategy, enabling ‘no-line’ thinking across India. Mr Sandeep Pandey will spearhead Consulting & Intelligence which involves analytics and modelling for better ROMI (Return on Marketing investment). Ms Anita Karnik will continue to handle Branded Entertainment and Activation. Messrs Jai Lala and Ashok Lalla will continue in their current roles managing Exchange and Digital.


Speaking on the restructuring, Mr Ravi Rao, Leader – Mindshare South Asia said in a communique: “With this infusion of senior talent and expertise, I am looking forward to beginning the year with the Mindshare mantra: Original thinking that brings in thought leadership, innovation that aids in brand growth. Fueled by great ideas, intelligence and analytics, the focus will be on growing our existing clients behind a strong strategy and thrust in digital. We have competent teams and the changes will ensure continuity in each role, while enabling us to broaden our team’s experience and capabilities – something that will be important as we continue to drive new business and grow our market share.”


The new appointments also include Mr Rahul Thappa (as reported by MxMIndia on Wednesday), who has come in to manage North and rest of Mindshare South Asia. He has been entrusted with business operations in Pakistan,Sri Lanka and Bangladesh.


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