Jet Airways unveils innovative airplane wrap for Nokia Lumia

11 Jan,2012

By A Correspondent


Jet Airways and Nokia unveiled their ‘The Amazing Everyday’ campaign for Nokia Lumia on January 10. The Jet Airways Boeing 737-800 will carry the Nokia Lumia brand name on the aircraft. The jet will be branded entirely with the Nokia Lumia colours. The aircraft will also features the names of Nokia employees responsible for this marketing initiative.


The campaign will continue till January 31, 2012. At present, the branding has been done only on one Jet Airways aeroplane. But plans are on to have this innovative wrap on other planes too as more and more brands may want to be advertised on airplanes.


It is hoped that the ad will grab more eyeballs for Jet Airways as well as Nokia Lumia. This marketing initiative is also likely to open up new revenue streams for the airline.


Besides the airplane wrap, Nokia has also announced a consumer competition, ‘Spot the Lumia’ where lucky winners will get an opportunity to make it to the ‘Sky Party’ on the aircraft on January 20.


In a prepared statement Manish Dureja, Vice President, Marketing, Jet Airways said, “The aircraft wrap is a virtual advertising billboard that allows you to take your brand to the skies quite literally. We are certain that Nokia will reach out to its target customers through this unique branding opportunity. We are confident that this unique media vehicle will leverage the power of innovative brand communication to a focused group of prospects and will deliver value for money to brand managers acrossIndiathat opt to take their brands to the skies in the months ahead.”


Prashanth Mani, General Manager, Nokia West India said, “We have created some amazing moments for our consumers since the launch of the Nokia Lumia range through the Lumia Taxi, flashmobs, flash cricket and luxury helicopter. Now the Lumia aircraft will take the ‘amazing quotient’ of this campaign a little higher.”


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