I&B ministry puts up charter for media growth

19 Jan,2012

By A Correspondent


The Ministry of Information & Broadcasting has uploaded the Citizen/Client’s Charter on its website. The vision of the Citizen/Client’s Charter is to create an enabling environment for the media and entertainment sector, with appropriate policy framework, to help it grow at a sustainable annual growth rate of above 12 per cent and, in the process, take the benefits of the emerging technologies to disseminate information on the Government’s policies, programmes and its achievement, and facilitate value based wholesome entertainment for the people of India.


The Mission of the Charter is to effectively disseminate information on the policies, programmes and achievements of Government while ensuring free flow of information to the public and safeguarding freedom of the press and media in general.


The charter also aims to promote, facilitate and develop the Broadcasting Industry in India and strengthen the Public Service Broadcaster. It also hopes to promote and develop good and value based content for healthy entertainment of people of all ages and create a policy framework for achieving this.


Some other key points in the charter’s agenda are

  • Universal digitalization for broadcasting by 2017.
  • Expansion of FM Radio network to all cities with a population of one lakh and above by 2014.
  • To restore, digitalize, preserve and enhance public access to the archival wealth of films, video and audio resources.
  • Digital conversion of Indian Films by 2017.
  • Human Resource Development and setting up of the Centres if Excellence for Media and Entertainment sectors.


The charter outlines all the major services rendered by the Ministry to the citizens along with the procedure and the stipulated timelines. Some of the subject covered are: Issue of licence for providing DTH services to prospective licensee; issue of License to Multi System Operators; setting up of teleports by TV Channels for uplinking/ downlinking; issue of permission for uplinking/ downlinking of TV channels uplinked from India.


The Charter also highlights the evaluation criteria, performance and service standards for each of the services identified.


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