Greenply aims to make entry to Limca Book of Records

20 Jan,2012

By A Correspondent


Greenply, the interior infrastructure company, has come up with an innovative marketing – “Greenply Always Hoyenga- largest graffiti wall in India”. The new marketing is in sync with its new campaign, Always Hoyenga, Greenply has come up with a consumer activation program to create a graffiti wall in Delhi, Mumbai, Hyderabad and Bangalore and invite everybody to come and express their wishes for the future by either painting or writing on the wall.


With the core thought of amplifying ‘Always Hoyenga’ on ground and build a high recall, Greenply has come up with a 10×10 Graffiti wall. This graffiti wall from each city will add on to creating the mega Graffiti wall measuring 27,000 sq ft in Kolkata creating the largest graffiti inIndiaand will bid to enter the Limca Book of Records.


The Always Hoyenga campaign by Greenply is aimed at making durability more relevant and fresh for the audiences.


The graffiti will be created on January 21 in Delhi at Ambience Mall, Vasant Kunj and in Mumbai at Phoenix Mills, Lower Parel, respectively; on January 22 in Bangalore at Garuda Mall, Ashok Nagar and in Hyderabadat City Centre, Banjara Hill respectively. The event will be from 11 am to 8 pm.


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