Genesis Burson-Marsteller begins 2012 with multiple new account wins

18 Jan,2012

By A Correspondent


Genesis Burson-Marsteller,South Asiastarted the New Year on a high note, by adding several new clients. The firm’s focus is on ethical influencing and bringing alive creative outreach campaigns using an evidence-based approach.


“We are starting the year on a high, with some really interesting companies & brands as retainers,” said Prema Sagar, Principal & Founder, Genesis Burson-Marsteller, South Asia.


Retainer clients who came on board include Piaggio-Vespa, New ZealandTourism, Safilo, Hindustan National Glass and Medium Healthcare Consulting.


The firm has also bagged significant project clients such as TNT, ArtDubai and India Design Forum. “We work hard in building truly winning campaigns and measuring what we achieve for our clients. Beyond retainers and projects, we have won significant work from existing accounts, which the core of our business strategy -to retain and build long term relationships with our clients,” said Nikhil Dey, President, Public Relations, Genesis Burson-Marsteller, South Asia.



Pune-based Piaggio is the largest European manufacturer of two-wheeled motor vehicles and the world’s leader in this sector. “It is a great delight and privilege for us to be engaged with their iconic Vespa brand and we look forward to building an integrated lifestyle campaign for the brand. Those who visited Auto Expo or followed it on television would have seen the Italian-designed showstopper,” Sagar added.


100% Pure New Zealand

Genesis Burson-Marsteller is currently supporting the global Tourism NewZealandcampaign and will be promoting new initiatives. “We are proud to win the opportunity to lead the Tourism New Zealand public relations campaign inIndia. At a time when the Indian traveller is looking at new, unexplored destinations we look forward to making New Zealand a preferred location in his or her mind,” commented Papri Dev Sharma, India Practice Chair, Consumer & Brand Marketing, Genesis Burson-Marsteller,South Asia.



Safilo, the world’s second-largest eyewear company, designs, manufactures and distributes high-quality prescription frames, sunglasses under licensing agreements for leading luxury brands. Brands such as Gucci Dior, Marc Jacobs, Girogio Armani, as well as their own brands Carrera, BlueBay, Oxydo and Safilo form part of their portfolio.


Hindustan National Glass & Industries Ltd (Somany Group)

Hindustan National Glass & Industries Ltd (Somany Group) based in Kolkatta is the largest glass packaging solution provider in Indiawith a 65 per cent market share. Genesis Burson-Marsteller’s mandate is to build brand awareness and corporate reputation in the B2B space for HNG inIndia.


Medium Healthcare Consulting

Medium Healthcare Consulting, a Hyderabad-based boutique firm, specialises in business strategy, integrated marketing, service quality and performance transformation. The campaign plan focuses on positioning and building the brand for Medium Healthcare Consulting.


Other interesting campaigns include ArtDubai, the largest and the most established contemporary art fair in the Middle East and Africa, that will take place in Dubai in March. The art fair is held under the patronage of HH Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE, Ruler of Dubai and is run as a joint venture between the Dubai International Financial Centre (DIFC) and Middle East Fairs Ltd.


Genesis Burson-Marsteller has also bagged the India Design Forum, India’s very first international design gathering, which will take place in New Delhi in March. The IDF is a first for India as it addresses all aspects of Design: industrial, urban, architecture, sustainability, education, innovation and application. Global design practitioners and thought leaders will assemble inNew Delhi for a two-day event and will be a part of a week celebrating Design.


“We chose Genesis Burson-Marsteller as we share the same ideals of seamlessly integrating brands across the country, and working with the best minds in the business without compromising on the special needs of every individual client such as IDF,” said Rajshree Pathy, Co-Founder of Rajshree Sugars & Chemicals Ltd and IDF’s organiser.


Genesis Burson-Marsteller isSouth Asia’s leading integrated communication firm specializing in public relations, public affairs and digital marketing services. The firm has 7 offices and a domestic affiliate network that reaches over 100 cities across the country. Genesis Burson-Marsteller is known for its evidence-based strategy, strategic counselling innovative execution and strong focus on measurement of results.


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