Future Media takes its partnership with banks to regional level for ‘Sabse Saste 5 Din’

24 Jan,2012

By A correspondent


It is that time of the year when hordes of people throng the alleys of the country’s most economical retail supermarket for a once-in-a-year opportunity to purchase goods at the most economical price ever.


Big Bazaar is back with its ‘Sabse Saste 5 Din’ offer and has loads of surprises planned for the consumer. For the year’s most economical five days of shopping to be held from January 25-29, Future Media, the Retail Media arm of Future Group has partnered with three leading banks ofIndiaat a regional level.


Having tasted success in 2010, Future Media has been tying up with various partners for a variety of Future Group’s properties. However, for the first time, staying true to the potential of the medium, Future Media has broken down the partnership at a regional level.


While UCO Bank is the banking partner forMaharashtraand Madhya Pradesh, Dena Bank would be the partner forGujaratand Rajasthan and Corporation Bank for Karnataka.


As part of the partnership, each of the banks get branding visibility across the stores in their respective markets and also a perfect platform to interact with millions of customers who will shop in Big Bazaars during this period.


“For the first time, we have opened up the sponsorship at a regional level, thereby enabling banks to partner us in markets crucial to them,” said Sandip Tarkas, CEO, Future Media.


“In addition to the Branding and Customer Interaction, these banks will also get presence across Big Bazaar’s ATL & BTL promotions”, he added.


Every year more than 10 million customers acrossIndiashop in 200 Big Bazaar, Food Bazaar & Fashion@Big Bazaar stores spread over 89 cities, making it one of India’s largest consumer events.


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