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Will Kannadada Kotyadhipati make Suvarna #1 GEC?
By Tuhina Anand
Kannadada Kotyadhipati (KK), or Kaun Banega Crorepati (KBC) in Kannada, is all set to make its debut on Suvarna, the Star Network’s Kannada general entertainment channel. The show, which will debut in the end of February and will run from Monday to Thursday, is being touted as the biggest format show in Karnataka.
For the channel, the show will play a pivotal role and people behind Suvarna are hoping that the numbers delivered would do the magic of upstaging the leader Udaya TV. Interestingly, what was unthinkable three years ago can be seen as achievable now, going by the way Suvarna is placed today.
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| Anup Chandrashekaran |
As Anup Chandrashekaran, Business Head for Suvarna explained, “In an IMRB tracking, the perception that came about Suvarna was that we deliver fresh ideas and differentiated content and are seen as a young vibrant channel.”
To reach this level has not been easy, it has taken a strategic shift in the channel’s programming to get newer audience into its fold. This was done by introducing format shows which, according to the channel, is nothing less than social experimentation because of the content of the shows.
“Of late, only 60 per cent of our GRPs come from fiction. While the format shows ensure that we get newer audience to experience Suvarna, we flank these shows with good fiction that resonates with audience. Ours is a holistic family entertainment channel that includes fiction, non-fiction and movies, and shows what Kannada GEC stands for. We have a healthy mix in terms of SEC demarcation. We have reworked our fiction where we got young protagonists and stories that resonate with the Kannada audience. Our production value is of superior quality and there is a freshness to what appears on Suvarna. This change also shows in our numbers,” added Mr Chandrashekaran.
Despite the fall in Kannada GE (KGE), Suvarna has grown by 5 per cent in Q4’11 and by 24 per cent in Q3′ 2011. Also Suvarna contributed 48 per cent of KGE’s growth in Q3’11. (TG :CS 4+, Karnataka market. Data updated till wk 53’11). Also Suvarna was the leading prime time channel inBangaloremarket and beat Udaya TV (CS 4+, Wk day19:00-24:00. Wk 41 – 53’2011).
Even in weekday prime time in Karnataka market, the difference is of 50-60 GRPs and that’s where Suvarna hopes that Kannadada Kotyadhipati will play a major role.
Considering that KBC has been a successful show in Hindi, especially in 2011, Suvarna is hoping the same magic will work in Kannada.
The channel has roped in Kannada film star Puneet Rajkumar as the show’s host, and is aggressively marketing the show.
Talking about the marketing plans, Anil Narang, Head-Marketing and Strategy, Suvarna said, “We have planned to reach out to Karnataka markets in 3 phases. The first is the audition phase and the communication is on how you can register for the show. The response has been better than what we expected and got representation from entire Karnataka. We also have a Facebook page to reach out to new audiences.”
Mr Narang added, “In the second phase, we will be launching 100 hoardings across Karnataka to ensure visibility. We also have mobile vans that will cover 13 districts and will have a mock KBC set where people can play KBC with a host who will wear a Puneet Rajkumar mask. The third will be the sustenance phase, once the show gets on air, to maintain that the audience.”
There will be also be print, cinema and TV advertising. The advertising revolves around the idea that ‘knowledge is the key quotient and with basic common knowledge one can win a crore’. The estimated budget could run into Rs10 crore.
Suvarna is also planning to launch a historical soap along with KK.
27 responses to “Will Kannadada Kotyadhipati make Suvarna #1 GEC?”
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pls sir one chance 8105745567
Kannada kotyadipati is very popular and fantastic host by Puneeth…all credit goes to Puneeth and Suvarna channel.
Hi,
SIR Im sumitra.k i want to participate in this programme . Last week i have send an SMS to a question i have received a text from ur , But still now i dint get a cal . so kindly response to my omment , im studying i dont hve money to pay my fees ……………….my contact no is 9945433429…
HELLO SIR MY NAME IS MANJUNATHA.R FROM DAVANAGERE I HAVE LOT OF PROBLEM IN MY LIFE I AM SAFER DAILY I GOT LOVE MARRIAGE LAST ONE I DON’T HAVE ANY SUPPORTER IF YOU ARE GIVE ONE CHANCE ITS MY PLEASER
I AM SENDING SMS ALSO MY NO:9742660517
Vasanth
Hai Punit Sir ( Anna Bond ) namaskaragalu nanu Illiyavare nimma yella sanchikegalannu nididdini sms kalisiddini nangu ondu chance kodi please. my mob 99880860227
hi puneeth sir please tel me how to register for kanndada kotyadipathi please tel me sir please my number is 9902587026
hi this is shivananda T.K please tell me how to reg KK please advice me
I have answered questions through phone calls by you and you have called me for auditions on 8th April 2012, and asked to register online but i am not able to do please help to register and attend the auditions on 8th of April. I am sending my problem through my friends email id
kannada kotyadipathi chennagi baruthide nodalu thumba khushiyagthide kelavaru easy yagiro prashnegalige uthara kodalu
tadavarisuthiddare aadaru neevu avarige dairya thumbi chennagi aadalu prothsaha needuvudannu nodi thumba khushiyagthide antha ondu avakasha nanagu sigabharade endu aanisuthide dayamadi avakasha koduvira inthi nimma B.S. vishwanatha phone no 9972417159 email id bsvishwanatha59@gmail,com
PUNEETH SIR IS REALY POWER STAR IN KANNADA FILM INDUSTRE JAI KARNATAKA MATHE cell-9916794994
hai this is santosh how to rgestiar kannadha kotyade pathi plz reply me
pls sir one chance 9739449236
pls sir one chance 9845983218
pls sir one chance 9845983218
pls sir one chance 9845983218
pls sir one chance 9845983218
pls sir one chance 9845983218
malla
pls sir one chance 9845983218
many many happy returns of the day puneet sir
pls sir one chance 9972990562
Hi. App u
I am want to in this hand show because I want money for BISENESS
Show please help me
Hi. App u
I am want to in this hand show because I want money for BISENESS
Show please help me 9743381072
hi this is santhosh please tell me how to reg kk
Raji.s
Who is good looking guy Suriya or Puneet 😛
The “Big B”