Experian CheetahMail achieves a leader status

27 Jan,2012

By A Correspondent


Experian CheetahMail, the leading global technology services provider of integrated email, social, mobile and display marketing, on Thursday announced that Forrester Research has deemed it among the leaders in its January 2012 report, “The Forrester Wave: Email Marketing Vendors, Q1 2012”; most notably recognizing CheetahMail’s customer satisfaction scores and rave client reviews


As reported by Forrester: “We count on high services and customer satisfaction scores from Experian CheetahMail and it did not disappoint. Its large support teams – which are staffed and operated independently of the larger Experian organization – win customer kudos, particularly for their availability, operational expertise, collaboration and practical, proactive advice. Retailers love this firm because of its experience managing promotional emails although it suits any marketer who needs some extra hands on his email program.”


The report continues: “Experian CheetahMail shines on services. Experian CheetahMail, the study’s largest vendor, lands as our third leader because of its well-staffed, capable professional services teams, tenured management, 14-country international footprint, and near-perfect customer satisfaction scores. Rave client reviews of this vendor’s social and data security solutions…”


“I was gladly a reference for Experian CheetahMail for this year’s Forrester Wave and gave them top marks across the board. I’ve worked with a number of email service providers referenced in the report and have never worked with an email services provider who has made as significant of an impact on our business,” remarked Jenn McClain, vice president of online marketing for Chico’s.


“We are truly obsessed with our clients, and it’s always great to receive recognition for the service, expertise and technology we provide them with every day. Our continued global growth; 97 per cent client retention rate; and investment in emerging mobile, social and display technologies are just some of the things that illustrate our dedication to our clients’ success. We were thrilled to not only be recognized for our customer service, but also for our technology. We received the highest scores for ‘Market Presence,’ highlighting the fact that we continue to be the largest email services provider in the world,” said Navin Chandani, Managing Director, Experian Marketing Services inIndia.


The Forrester Wave: Email Marketing Vendors, Q1 2012, evaluated six Email Service Providers (ESPs) based on a variety of 37 weighted criteria, including current offering, strategy and market presence. Ratings also were based on Forrester Research’s opinion of each ESP’s corporate strategy, product road map, vertical strategy and revenue. Technology demonstrations and in-depth interviews with a number of customer references and top executives also were included in the evaluation process.


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