Everest wins Augere’s Broadband Wireless Services business in India

04 Jan,2012

By A Correspondent


Everest Brand Solutions has won the strategic and creative duties for Augere’s broadband wireless services being launched under the brand ZOOSH in India. Augere is a pioneer in the broadband wireless services business and currently offers 4G services under the brand ‘Qubee’ in several countries in Asia and Africa. Augere Wireless Broadband India was awarded with BWA spectrum in Madhya Pradesh and Chhattisgarh circle under the auctions held last year and will be one of the first to launch 4G(TD-LTE) wireless broadband services in India and globally.


Aiming to create a unique positioning for a new brand while competing with a host of well established brands, Augere India had initiated a rigorous pitch process for the selection of a creative partner to launch ZOOSH in India. After several rounds of presentations, business was awarded to Everest Brand Solutions.

Everest is currently in the process of undertaking an in-depth survey about the company’s services and will roll out its first 360 degree marketing campaign to launch ZOOSH within the next quarter.


Confirming the development, Mayur Tanna, Chief Commercial Officer, Augere Wireless Broadband India Pvt. Ltd said: “Augere wants to develop ZOOSH as a brand which the youth in India associate with as an enabler to fulfill their aspirations. The current broadband market in India is an extremely cluttered space with innumerable offerings that often leaves the consumer confused. Even the quality of services falls much short of the communicated promise. ZOOSH aims to be a credible Broadband Wireless Service provider that makes the Internet experience fast, reliable and easily accessible. We are very passionate about ZOOSH and wanted a partner who shares our passion and vision for a young and vibrant brand in India; Everest has created a strategy aligned with our vision.”


Augere was established in September 2007 by an experienced team of global telecoms executives with the vision of delivering ‘broadband for all’. It is committed to achieving this through the delivery of fast, reliable broadband internet services in emerging markets using wireless networks.

Augere currently has access to spectrum in Pakistan, Bangladesh, the states of Madhya Pradesh and Chhattisgarh in India, Uganda, Rwanda and Tanzania.


Commenting on the win, Dhunji S Wadia, President Everest Brand Solutions said: “The Augere business is a significant acquisition in terms of scope and size. We were given a very detailed and specific brief. This helped the team in working on interesting creative solutions. We are delighted to be their agency of choice. This win also marks a good beginning to the year 2012.”


Naveen Saraswat, COO, Everest Brand Solutions said: “Working on the pitch was very challenging and interesting. The entire team is very excited about working on the launch of ZOOSH. We look forward to building it into a strong brand in India.”


Everest is the 2nd oldest agency in India, born in 1946 and has a glorious history, a robust brand name and reputation and has built some of the biggest brands in the market place – Parle Products, CNN IBN, GoAir, EMAMI, TATA Housing, AKAI, T-Series.


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