Debrief: Pepsodent G: WTF, G??

05 Jan,2012

By Anil Thakraney


Pepsodent G takes care of your gums. Fair enough. But what does Shahrukh Khan have to do with this promise? Unless it’s about Kabhie Khushi Kabhie Gum, which is not the case out here, hehe.


The commercial features King Khan as a Sikh army officer. And it involves an exchange between him and his little son, on how the brand reaches the root of a toothache, and sorts our gum problems. Or some such thing. The only slightly cute thing about the TVC is that father and son address each other as ‘Pappu G’ and ‘Pappa G’. A take off on Pepsodent G. In fact, I think someone in the ad agency got the ‘G’ brainwave, and got so excited, he/she wrote a whole script on it, just to somehow make it work.


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Total waste of money, G. What’s the point of hiring the super expensive Khan when all he has to do is become the brand window for Pepsodent G? Where’s the idea? Where’s the entertainment? Caught up in the weak G ‘masti’, the writer hasn’t even tried to inject some life into the dialogue. The result: a maha boring ad. Despite Shahrukh doing all he can to pep things up a bit.


Not working, G. Back to the drawing board, G. Make the star pay for his fat fees, G.


Rating: (On a scale of 1 to 5): 1. Lifeless script. Shahrukh Khan’s Ra.One was more happening. 



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