Debrief: Kit Kat: All about the birds and the squirrels

19 Jan,2012

By Anil Thakraney

 

Recall Kit Kat’s dancing, crooning squirrels from last year? While the idea was quite insane, I did feel the approach imparted distinctiveness to the brand’s advertising. In fact, I remember social media was abuzz with the ad. Guess the positive reactions have prompted Nestle to make a sequel. And this time it’s parrots.

 

The setting is a college classroom. A boring history teacher is in action, and one of the dudes can’t take it any more. He starts to record the lecture on a dictaphone, and takes a ‘Kit Kat break’. Once the choc is down, the hallucinations start. Two parrots suddenly appear out of nowhere and the couple gyrates to a romantic track. They even sit on top of the lecturer’s hair puff, much to our chap’s delight. Basically, pretty much the same stuff that happened in the squirrels commercial.

 

[youtube width=”400″ height=”200″]http://www.youtube.com/watch?v=0HygFG-yvh4[/youtube]

It’s good fun, no doubt. The key target audience, the youngsters, will connect with this situation. Also, Nestle has done a cool improvement over the previous version: they have set the new commercial inside a classroom. This allows the creative to have some irreverent fun with the boring lecturer, and it adds to the general masti. All in all, Kit Kat is on the right track. The animated creatures give the brand good recall.

 

I wonder which animal/bird will feature in the next ad. Elephants? Well, if they do so, the ad must happen after the UP assembly elections are done, or the election commissioner will clamp down on it. 🙂

 

Rating: (On a scale of 1 to 5): 3.5 The animal farm is buzzing!

 

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