DDB Mudra Mumbai appoints Louella Rebello as ECD

06 Jan,2012

By A Correspondent


DDB, one of the three branded agencies under the DDB Mudra Group, has recently appointed Louella Rebello as Executive Creative Director. Her appointment will be effective from the first week of February 2012.


She will move from OgilvyIndia, where she is currently serving as Senior Creative Director.  Louella will be a part of Rajeev Raja’s team and her immediate mandate will be to head the creative team at DDB Mumbai.


Commenting on her appointment, Louella Rebello said: “It’s been a glorious nine years at Ogilvy, where I worked on some of the best brands, did some fun campaigns, worked with some fine people, and more importantly, made friends for life. But, I feel that it’s time to try something new. DDB Mudra seems like the right fit in terms of brands, the people, and their vision for the place.”


Rajeev Raja, a consultant with DDB Mudra said: “Rebello has created some of the finest automobile communications in the country for Tata Motors. I have worked with her in the past and have seen her evolve over the last decade or so into one of the country’s leading creative talents. I look forward to work with her to make DDB Mudra an agency to reckon with in 2012.”


Rajiv Sabnis, President, DDB India, called Rebello a bright, young talent waiting to explode on the big scene. “Her coming on board gives her a larger role and canvas to paint on. She has infectious enthusiasm and energy, and some path-breaking work in the automobile, financial, and FMCG categories,” he said.


Ms Rebello has more than 14 years of experience in advertising. A post-graduate in Social Communications Media from Sophia Polytechnic, Rebello began her career in Pressman Advertising and Marketing as a copywriter in January 1998. After spending about two years at the agency, she joined Triton Communications in 1999 as senior copywriter. She joined Bates as copy supervisor in 2001. In January 2003, Rebello joined OgilvyIndiaas creative supervisor and held the post for about four-and-half years before she was promoted as associate creative director in 2007. In April 2011, she was designated senior creative director.


DDB Mudra Group isIndia’s largest integrated marketing communications and services network. Its customized and collaborative approach helps its clients build valuable and enduring brands. With over 1,100 employees and 26 offices, they offer direct contact across 1,75,000 villages, 4000 towns, 3500 schools and nearly 7 million students. They wereIndia’s most awarded agency network at Cannes 2011.


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