Colors launches sports reality show Ring Ka King

20 Jan,2012

By A Correspondent


After having entertainedIndiawith their impressive bouquet of fiction shows, format shows and a number of successful reality shows, Colors, is all set to introduce a fresh format to its audiences.


For the first time ever, the channel is launching the biggest sports entertainment reality show called ‘Ring Ka King’, which will feature 30 top Indian and international wrestling superstars including Jeff Jarrett, Matt Morgan, Scott Steiner and Monster Abyss; Indian wrestlers who have received international-level training like Jwala, Mahabali Veera, Romeo Rapta, Zoravar and Deadly Danda will also be among the participants. Indian cricket superstar Harbhajan Singh has been roped as the goodwill ambassador.


The show will bring a mix of drama and reality by adding some Indian tadka to the good old wrestling matches that we have grown up watching. The show will go on air from January 28 at 8pm with subsequent episodes airing on Saturdays and Sundays.


Colors CEO, Raj Nayak said: “We have always vowed audiences with some of the biggest reality shows like Bigg Boss, Khatron Ke Khiladi,India’s Got Talent and now we are proud to present yet another explosive first of its kind sports reality show – Tata Prima Trucks Ring Ka King. Coming down to participate in the show are international wrestling sensations.India, for the first time will witness the excitement of a sport and the intensity of a drama, both rolled into one.”


He added: “We truly believe that the show will appeal to our viewers and advertisers who are constantly looking for new and innovative platforms to reach out to their audiences. We are glad to be working with Tata Prima trucks and hope that our relationship only grows hereon.”


In what could be called a modern day clash of the Titans, some of the world’s most renowned wrestling superstars will be seen battling Indian pehelwans to capture the title of ‘Ring ka King’.


In the first four weeks of the show, audiences will see matches that will crown a ‘Heavy Weight Champion’ and a ‘Tag Team Champion’. During the subsequent weeks, the champions will have to save their honour and title and fight against the other contenders who will challenge them to claim the belt.


Through the show, audiences will get an insight about the intricacies of wrestling and what goes into making a show as enjoyable as this.


Explaining the concept of the show Deepak Dhar, MD, EndemolIndiasaid: ”It’s an exciting format for us to work with. For the first time ever, we are combining sports and entertainment to create something very different and exciting. While the focus, of course, will be on the wrestling matches, it is the entertainment and the drama aspect of the show that will make the matches a lot more interesting. Endemol has entered into a partnership with TNA Entertainment, LLC to popularize professional wrestling. Endemol fulfils its commitment toIndiaby constantly bringing best-in-class entertainment toIndia. ”


Jeff Jarret from TNA, who represents the international wrestlers participating in the show said: ”Tata Prima Trucks Ring ka King is a very exciting project for us at TNA. We know TNA has a lot of fans inIndia, especially young fans, so the enthusiasm levels are higher than ever. At the same time, the format of the show is very interesting which will allow our fans to see their favourite wrestling stars as not just wrestlers, but real people. Of course, we are looking forward to put on an adrenaline filled show that will get all our fans super excited.”


On being title sponsors, Mr. Vinod Sahay, Head- Sales & Marketing, Medium & Heavy Commercial Vehicles, Tata Prima Trucks said: “We believe integrating our majestic Tata Prima heavy weight trucks with Ring ka King. It represents a natural fit for both our brand and the show. The Prima range of trucks, tractor trailers and tippers bring to India international standards of power, performance and endurance, which ties in very well with the Ring ka King format which aims to bring international standards of wrestling to our country incorporating the same attributes of power, performance and endurance.”


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