Bal Mundkur passes away

07 Jan,2012

Bal Mundkur

Bal Mundkur

By A Correspondent

 

Bal Mundkur, veteran adman and founder of what is today DraftFCB Ulka, passed away in Goa today. Mr Mundkur founded Ulka in 1961 and was recently seen mingling with the fraternity at Ad Asia 2011 where he also released Ad Katha, a special volume tracking the history of Indian advertising.

 

He will be cremated tomorrow (Sunday).

 

Notes a citation on the 50 years of the agency (at http://ulka50years.com/history.html):

 

“50 years back, a gentleman felt that there was a need for an Indian agency that would challenge the then agency stereotype. He was convinced that the main cities had abundant talent and a community of entrepreneurial clients would embrace an agency that could do pioneering work based on the principal of ‘accountable marketing.’

 

Bal Mundkur founded Ulka in 1961 and within the first ten years, the agency made a smooth transition from a creative hot shop to a large mainstream agency. Today, the agency is in the top 5 with 50 of its brands being category leaders.”

 

* Please stand by for detailed report

 

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