APCO Worldwide and Aakriti Promotions form strategic partnership

12 Jan,2012

By A Correspondent


Leading global communication consultancy, APCO Worldwide’sIndiaoperations on Wednesday announced a strategic partnership with Aakriti Promotions & Media Ltd, a premier Ahmedabad-based advertising agency. The partnership will focus on developing a comprehensive communication offer.


APCO and Aakriti had recently partnered to deliver the integrated communication campaign for Vibrant Gujarat 2011Summit, which had attracted participation of more than 200 trade associations and trade delegations from 101 different countries. Investment announcements valued at more than $460 billion were made. APCO has been retained for the 2013 summit.


Commenting on APCO’s first such partnership in India, Philippe Maze-Sencier, executive director of APCO Worldwide for India, the Middle East and Africa said: “India is a growing market for APCO, and this partnership strategically integrates APCO and Aakriti’s services to provide a 360-degree communication service to present and future clients.”


Sukanti Ghosh, APCO Worldwide’s managing director inIndia, added: “We are very excited about the opportunities we see in partnering with Aakriti, which will accelerate our plans for APCO’s growth inIndia.”


Pankaj Mudholkar, advertising veteran and managing director of Aakriti, said: “Our strategic partnership with APCO will help us provide integrated services to our existing clients and expand opportunities nationally. APCO’s acclaimed strategic communication record mixed with Aakriti’s expertise in above-the-line and below-the-line advertising activities will enable the partnership to deliver the best holistic service in the industry.”


Founded in 1984, APCO Worldwide is an award-winning, independently owned global communication consultancy with offices in major cities throughout theAmericas, Europe, the Middle East, Africa andAsia. As well as winning several awards for its work inGujaratincluding ‘Best Government Communications Campaign in Asia-Pacific’, APCO Worldwide was recently declared South-East Asia Consultancy of the Year by The Holmes Report. With two full-service offices inNew Delhiand Mumbai, APCO Worldwide inIndiaserves the communication needs of a number of global corporations, government entities and NGOs across diverse industry sectors.


Headquartered in Ahmedabad, Aakriti provides integrated communication services and its clients include top corporates like Adani, Cera, Sai infosystems and Gujarat Gas Ltd in Ahmedabad; Transstadia in Mumbai; and Alpha G Corp in Delhi.


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