Angry Brides for dowry awareness

12 Jan,2012

By A Correspondent

 

Matrimonial site Shaadi.com has launched ‘Angry Brides’, a game to create awareness about and showcase the company’s stand against dowry. The game was launched on Shaadi.com’s Facebook page which is liked by over 266,000 people. The game has been conceptualized, designed and developed in-house by the Shaadi.com team.

 

To play the game and take a stand against dowry, users need to be logged into their Facebook accounts. The game functionality is kept simple. It involves grooms with a heavy dowry price tag. The players have to strike the dodging grooms with a weapon of choice. Each hit decreases the price of the groom and adds the money saved to the player’s anti-dowry fund, which players can choose to publish on their Facebook wall or tweet to their timeline.

 

Commenting on the Angry Brides initiative, Ram Bhamidi, Sr VP & Head of Online Marketing, Shaadi.com said, “The Angry Brides game is our way of casting a spotlight on the nuisance of dowry. According to a 2007 study by NCRB, there is a dowry-related death every four hours in India. We condemn this menace and have consistently run campaigns on social media to help create awareness on the seriousness of this issue.”

 

A statement from Shaadi.com said that the site has always believed that marriage is an institution of love, where there is a place for togetherness, mutual understanding, family values and emotional support, but not for dowry.

 

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