The Anchor: 7 painful social media trends

13 Jan,2012

1. Idiotic “movements”:

Social media is a place to hang out and chill with friends. And inane conversations are part of the mix. But some of these private conversations are going public and turning into hotly debated topics, communities and even “movements”. Like the WTF or “Women Take Forever” movement that has caught the fancy of over 31,000 men who have hit the “like” button because they think women take too long to get dressed.

 

2. Contests… and some more contests:

The Indian social media scene is exploding with contests of all kinds. Not much wrong with that, except that it’s become one of the few ways to draw attention. What’s worse, each contest seems exactly the same as the previous one. In a single day, I spotted three recipe contests on Facebook from different brands.

 

3. Cloned content:

Everyone’s talking about the same thing, whether it is Sachin’s pending century, Farhan Akhtar’s birthday or a certain song about soup boys. And then comes the copy-pasting of one-liners, jokes, images and videos. Facebook Walls and Twitter feeds are the new SMS, perhaps.

 

4. Meaningless Twitter fights:

Person A (usually a celeb) tweets something. Person B objects. Or Random Person sends hate tweets to celeb. Celeb responds with anger, sarcasm, close to a personal attack. Fight ensues. Enough said!

 

5. Everyone’s talking, no one’s listening:

Conversations, discussions, polls are all great ways to talk to fans and customers. But how about listening to them for a change? Bad product and service experiences abound, and they aren’t necessarily on the brand’s Facebook Page.

 

6. Missing the brand story:

For most brands, the only constant is to post “something”, with the brand’s voice, depth of content and messaging almost an afterthought. For instance, most media brands use social media only to post links to stories on their website, rather than encouraging debate and discussion or positioning the brand.

 

7. Lots of fans, no engagement:

We all know Facebook brand pages with thousands or even lakhs of fans, but take a look beyond the numbers, and the community seems moribund. Very low or no engagement, silly comments and disinterested fans. Wonder what will take the page admins and brand managers to shake things up.

 

Rohini Kapur works in social media and web strategy and runs a fashion blog

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One response to “The Anchor: 7 painful social media trends”

  1. Nishant says:

    interesting ….

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