Airtel’s HFZ online campaign enters next phase

11 Jan,2012

By A Correspondent


The youthful rendition of Airtel’s ‘Har Friend Zaroori Hai, Yaar'(HFZ) campaign and its accompanying foot-tapping friendship anthem resonated well with people of all age groups and backgrounds.


On January 4, the company further extended this brand idea with the launch of its new online viral campaign on and released seven entertaining videos depicting “friend types”: ‘Status Update Friend, Activist Friend and Filmi Friend and others, sourced from the online audience through an initiative on Facebook.


Within two days of launch, these new HFZ videos garnered over 1.5 lakh views and tremendous positive word-of-mouth on social networks like Facebook and Twitter.


As part of the next phase of this campaign, Airtel, on Tuesday, released the next leg of these in videos – which viewers will be able to access, unlock (using the concept of ‘Gamification’) and share with others on social networks like Facebook, Twitter and Google+. Upon doing so, viewers will be able to gain points on the leaderboard and stand a chance to win exciting prizes daily as well as the grand prize of a trip to Ibiza.


Airtel will periodically release a total of 20 videos on the web through the month of January.


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