Aaj Tak, the most trusted TV channel says Brand Trust Report

31 Jan,2012

By A Correspondent

 

Aaj Tak, part of the TV Today Network, has once again emerged as the most trusted news TV channel according to the Brand Trust Report released recently. Not just news segment, Aaj Tak also stands undisputed as the most trusted brand across the entire television category.

 

The Brand Trust Report, India Study is a scientific study carried out by Brand Trust of based on a proprietary 61 primary components matrix, developed over three years of research.

 

The report stated that Aaj Tak is the most trusted TV channel acrossIndia. It is Number one in TV news segment and the entire TV category and has climbed up 22 ranks from last year.

 

Mr. Joy Chakraborthy, CEO TV Today Network said: “It’s a proud moment to see Aaj Tak continuing its journey to set new benchmarks. What’s the most heartening is that it’s not just numbers that make Aaj Tak the undisputed leader but also the unshakeable trust ofIndiabehind these numbers.”

 

It’s interesting to note that Aaj Tak has been the most preferred news channel on almost all important news events this year. The viewership numbers slotted Aaj Tak on the top across Lok Pal Bill presentation in Lok Sabha, Anna Hazare’s protest, Baba Ramdev’s agitation at Ram Lila ground, Mumbai blasts,India’s win at the ICC World Cup, and Gadaffi’s killing. Also it was the leader on the counting day of the 5 key state elections.

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