50 Brands @ 50 % off sale back in town

18 Jan,2012

By A Correspondent
Oberoi Mall, one of Mumbai’s leading retail malls, will be hosting the second ‘50 Brands @ 50 % off’ sale on January 18. This sale will have over 60 leading national and international luxury brands offering flat 50 per cent off for one day.

The brands participating in the sale are Accessorize, Nike, Adidas, Reebok, United Colors of Benetton, Chemistry, FIFA, Kazo, Levi’s, Cream Center, Allen Solly, Biba, Forever New and other leading lifestyle and food brands.


Oberoi Mall is the first mall in the country to come up with a unique sale format like this, the first season of which was held in July last year. Similar trends are prevalent in the Dubaishopping festival and malls in Hong Kong.

Commenting on this, Nirzar Jain, vice president – Oberoi Mall said: “After the success of the first ever 50 Brands @ 50 % sale, we are extremely happy to present the second season. Oberoi Mall has always striven to offer its patrons an enhanced shopping experience and this season we have more than 60 leading brands on flat 50% flat discount for one day. Our retailers too are looking forward to this event as the last 50:50 sale saw the overall sales figures shoot up by 300 per cent and foot falls increasing by almost 200 per cent on a weekday. In fact few brands like Central, Bombay High and FIFA did the highest ever sales in the city in a single day.”

The 50 Brands @ 50 % sale has been clubbed up with ‘Women’s Wednesday’, which is Oberoi Mall’s existing property exclusively for women, making it a double bonanza for shoppers.


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