Viacom 18 uses Measat for Asia beaming

02 Dec,2011

By A Correspondent


Viacom 18 has tied up with MEASAT Satellite Systems Sdn Bhd to use the Measat-3a satellite for the international distribution of Viacom 18’s channels across the Asian region.


“With wide coverage and a powerful Asian footprint, Measat -3a is the obvious satellite choice for distribution of our international services,” said Piyush Gupta, Chief Technology Officer, Viacom 18.


“Measat is excited to be working with Viacom 18 to distribute its popular international channels via Measat-3a” said Yau Chyong Lim, Senior Director, Sales and Marketing, Measat. “The addition of Viacom 18’s channels further enhances the assortment of premium channels on Measat’s 91.5°E Asia video neighbourhood.”


Viacom 18 is a 50/50 joint venture operation in India between Viacom Inc. and the Network 18 Group. The joint venture includes leading brands across television, film and digital media to build one of India’s leading multimedia entertainment powerhouses. The brands include MTV, Nick, VH1, Colors and Viacom18 Motion Pictures.


The Measat -3/3a satellites distribute News, Lifestyle, Music, General Entertainment, Sports and Documentary channels across Asia over a bouquet of SD, HD and 3D channels.

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