UTV Movies India to launch in UK

06 Dec,2011

By A Correspondent

 

UTV Movies India is set to launch on December 12 in the UK. Premiering on the Sky platform, the Hindi language movie channel, which will also carry English subtitles, draws on the universal passion for Bollywood.

 

The channel upholds the promise of ‘Jeeyo Bollywood’ – living the Bollywood dream, giving viewers a direct experience of the spirit of Bollywood. The channel has a library of more than 400 titles.

 

Advertising representation for the channel in the UK will be handled by Sky Media. Richard Hawking – Operations Director commented, “It’s a fantastic opportunity for us to add UTV Movies India to our portfolio of channels; it adds a new dimension to our offering for advertisers and great content for a growing and important audience.”

 

Commenting on the expansion in UK, MK Anand, CEO – Broadcasting, UTV said, “With the launch of UTV Movies India in the UK we further expand our international footprint. The UK is a vital market for us as it has a large South Asian diaspora who are avid Bollywood movie lovers. We are proud to be associated with the UK’s largest media sales house – Sky Media, which comes with extensive media prowess in the region. We look forward to a successful entry into the region.”

 

Kamlesh Patel, CEO, TVMedia3.com who concluded the deal between Sky and UTV said, “UK television viewers will be able to enjoy a rich and vibrant Bollywood movie experience that will appeal to mainstream television audiences. Bollywood movies are massively popular in the UK and with UTV Movies India we hope that this popularity increases further. It has been a real pleasure working with the teams at Sky Media and UTV Movies India.”

 

Along with the United Kingdom, UTV Movies International is now also available in Canada on Rogers Digital Cable TV. With this development, UTV Movies’ international footprint now encompasses the United States, Australia, New Zealand, Malaysia, Sri Lanka, Nepal, the United Arab Emirates, East Africa, the United Kingdom and Canada.

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