timesPoynt now preloaded on Nokia Lumia 710 and Nokia 800

21 Dec,2011

By A Correspondent


Nokia smartphone users inIndiacan now enjoy a world of convenience and information at their fingertips with the launch of Nokia’s latest smartphones, the Nokia Lumia 710 and Nokia Lumia 800, which come preloaded with the timesPoynt application.


The new app, timesPoynt, has been developed in partnership with Times Internet Limited (TIL) -India’s leading mobile and internet venture, and Poynt Corporation, a leading provider of mobile local search and advertising services.


The free application powered by data from Timescity.com, allows users to click-to-call businesses, get directions, browse listing websites, send details to a friend or add listings to their device calendar or address book. The Nokia smart phones preloaded with the timesPoynt app enter the market just two months after the application was launched earlier this year.


The Nokia preload marks timesPoynt’s second distribution agreement with a handset manufacturer inIndia. The app is already available in India on iPhone and Android devices, along with BlackBerry smartphones.


“Preburning timesPoynt on Nokia Smartphones augments our reach in the savvy-mobile audiences. With this, we hope to see significant uptakes in our search queries and consequently more contextual and location-based advertising”, says Rishi Khiani, CEO, Times Internet Limited (TIL).


“We have seen tremendous uptake and retention with each preload we have launched and we anticipate that the Indian market will be no different,” said Marco Hunstad, SVP, Business Development & Global Distribution, Poynt Corporation.


As part of its initial plans, the partnership between TIL and Poynt Corp will leverage TIL’s relationships in Indiawith advertisers, agencies and merchants in order to monetize the app. It plans to market and promote timesPoynt through all its media vehicles such as radio, television, magazines and newsprint.


OEM or original equipment manufacturers’ preloads are key to targeting more than 858 million mobile subscribers inIndia(TRAI estimates). They allow users of specific devices, such as the Nokia Lumia 710 and Nokia Lumia 800, to discover the best apps for their device, with the least time spent searching.

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2 responses to “timesPoynt now preloaded on Nokia Lumia 710 and Nokia 800”

  1. Bertoned says:

    Dear Ghenu, tell us more about the poynt app in india



  2. Ghenu says:

    I love Poynt the app so much that I bought shares of the company!

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