Starcom win Novartis worldwide, Caratlane in India

21 Dec,2011

By A Correspondent

 

Novartis has awarded Starcom with its $600million global media account, reports Advertising Age. The review apparently started earlier this year.

 

On Tuesday, the Starcom India spokesperson said the offices here weren’t aware of the win. Novartis, the AdAge report adds, is one of the 100 largest advertisers in the world.

 

Meanwhile, what the India office did inform MxMIndia was about being awarded the mandate by Caratlane.com, an online portal offering a selection of diamonds and diamond jewellery. Starcom will handle all the media investments for Caratlane.com from its Chennai office.

 

Confirming the appointment, Narendra Alambara, Vice President, Starcom Worldwide, Chennai said, “We are extremely happy to partner with the pioneers of online diamond jewellery business. Caratlane.com has a superior business model that ensures quality of the product, with better prices for the consumer. Their decision to work with us will help them accelerate visibility. Starcom’s solid research and strong consumer data will help Cartlane.com achieve higher business returns and become a name to be reckoned with in the diamond jewellery business.”

 

Caratlane.com is one of the first and few online businesses that offer a range of diamonds and diamond jewellery. They also have offline operations and diamonds are available at select stores. The diamonds have a Jaipur quality stamp and the automated manufacturing system and quality control processes ensure that jewellery is made exactly to specifications. This is especially to ensure trust and uniform quality as the customers buy a piece of jewellery based on specifications rather than look-and-feel.

 

As to whether the India office will also handle Novartis, guess one will have to watch.

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