Skoda on lookout for creative partner

28 Dec,2011

By Shubhangi Mehta

 

Six months after finalising a creative agency, Skoda has again called for a creative pitch. Industry sources close to the development have confirmed the news to MxMIndia.

 

The account size for the same is pegged to be Rs 10 crore. It may be recalled that Skoda had awarded its creative mandates to Saatchi & Saatchi post a multi-agency pitch in May this year.

 

Prior to Saatchi & Saatchi, the account was handled by Saints & Warriors. Before that Law & Kenneth was the sole creative custodian of the Skoda brands in India since 2007. It handled the creative duties for Fabia, Octavia, Laura and Superb.

 

The creative duties for some of the Skoda brands were also handled by iB&W earlier; but these also went to Law & Kenneth.

 

Skoda had entered the Indian premium car market in 2001 and set up a plant at Shendra, on the outskirts of Aurangabad.

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One response to “Skoda on lookout for creative partner”

  1. Ananda Puranik says:

    Wonder what happens to the brand with such frequebnt changes?

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